Viral Marketing Buzz: Creativity For Success By Ronn Torossian
The results came in on this hogan piatto
years turn out from SXSW, and its safe to saythat film, interactive and music festivals and conferences are an enormousmarket opportunity. If youre looking to have high visibility among the collegemarket and 20-30 something year old men & women urbanites, then look nofurther. This demographic is held hostage for a few days - theyre activatedand impressionable.For creative viral marketing, especially when it comes to event activation,its easy to look at festival lineups and know where a brand should be. Thereal work is figuring out how to connect with these targets while theyreon-site. Just slapping your logo on anything and everything wont cut it.Consumers are immune to branded collateral and you need to be more exciting andcustomized in your approach.Event activation and sponsorship integration is all about organicallyconnecting your brand to something which makes sense in terms of audience andaction. Relevancy in terms of the relationship of the brand to the event iswhat makes a sponsored event successful. Gift bags, VIP suites, and exclusivebeverage partner of. have all been done before and just arent enough. Doingsomething new and fresh will allow your brand to be seen in a billige trikots
different lightand attract attention you wouldnt otherwise get.The right marketing partner, whether a Public Relations agency, marketing firm,or your in-house staff should not only attract a larger audience, but it shouldalso allow your brand to be seen in a different light rather than just beingpassed by as something that has been done before.If its a photo booth that lets people capture the event experience, aninvite-only private party, a free airport transfer / branded taxi, a greatYouTube video, or even an off-beat recreation like mini-golf/bocceball/croquet/quittage tournaments, consumers are acknowledging that brands aremaking their experience unique and far more entertaining. With this level ofspecialized engagement comes brand loyalty, tremendous word-of-mouth value, anda clear point of difference from your peers.At our NYC based PR firm, we have staff attend everything from the Grammy's toThe MTV Awards, Sundance to Winter Music Festival and study whats being done.The trick isnt nike paris
to spend the most C its to get the biggest bang for your buck. |
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